to incite: to move someone to a course of action by persuasion, provocation, or enticement
At its core this verb means to work on a person until they act, whether by egging them on, talking them into it, or luring them. The one who does the inciting can be God, an accuser like the adversary in Job, a scheming ruler, a spouse, or an enemy at the gate; the person moved does something they might not have done on their own.
The range runs in three directions. Sometimes the word turns one party against another, stirring someone up to attack or destroy. Sometimes it simply persuades or urges a person into a course of action, from a wife pressing her husband to ask for a field to a king talked into a fatal war to a tempter luring Israel toward other gods. Once, in Job, it even describes God gently drawing a sufferer out of trouble and into a wide, safe place.
What holds these together is the pressure of one will on another. The word says nothing by itself about whether the outcome is good or bad; the context supplies that. Closely related Hebrew verbs sharpen the picture: פָּתָה leans toward talking a gullible person into something, and נָדַח is to drive or push someone away, often into ruin.