to hide or conceal something, especially to keep back what one knows from another person.
At its most common, this word is about withholding. Someone knows something (a deed, a fact, an answer, a word from God) and either keeps it back or is pressed not to keep it back. That is why it turns up again and again in demands like "do not hide it from me" and in claims like "I have not concealed your faithfulness." It is less about tucking an object out of sight than about refusing, or being asked not to refuse, to tell what one knows.
It also has a quieter, receiving side: something is hidden or escapes notice. Here the point is usually that nothing escapes God. A person's frame, folly, and sins are all said to be not hidden from him.
The same underlying picture, blotting something out so it is not seen or known, is what connects this hiding sense to the word's other, harsher sense of wiping something out of existence altogether (see the separate meaning below).