the simple starting lessons of a subject: the basics a beginner is given before anything harder
Greek used this word for a letter of the alphabet, then for the opening lessons of any field of study. A student of music began with the basics of music, a student of geometry with the basics of geometry. The picture is of the small, plain building blocks you are handed before you can handle anything demanding.
Hebrews uses it as a rebuke. By now the readers ought to be the teachers, and instead someone still has to walk them through the first lessons of God's word. The writer drives it home with a second picture in the same breath: they are still on milk rather than solid food.
A close neighbor sits right beside it in that verse, the word for a beginning or a first place (ἀρχή). That word names where something starts. This one names the plain pieces a beginner actually works through.