a lot: the small object thrown to let chance settle a decision, named here with a foreign word the storyteller has to explain
Twice the book of Esther uses this word and then stops to explain it: they cast "pur", the writer says, "that is, the lot". The explaining phrase uses the ordinary Hebrew word for a lot (גּוֹרָל), which tells us the first word was foreign to the audience. It came into Hebrew from Akkadian, the old language of Mesopotamia, where the word named a small inscribed cube thrown to pick a name or a year by chance.
Casting a lot was how the ancient world let something outside human argument settle a question. In Esther it settles a date. Haman throws the lot month by month until it falls on the twelfth month, Adar, and that becomes the day appointed for wiping out the Jews.
The third use looks back at that moment. When the story explains where the festival's name comes from, it points to "the name of Pur", the lot itself. The book wants the reader to notice that the day chance picked for slaughter turned into the day of rescue.