a flame: the bright tongue of fire that leaps up off whatever is burning
This word does not mean fire in general. It names the part you can see, the bright tongue that rises off the burning thing. Hebrew keeps that apart from the fire itself (אֵשׁ), which is exactly why the two words so often stand side by side in one phrase, "the flame of a fire." There is also a companion word for flame (לֶהָבָה) that turns up far more often; this one is the shorter, rarer form.
Most of its appearances are in scenes of overwhelming power. Isaiah and Joel use it for fire that eats whatever it touches, set in the middle of thunder, wind, hail and the noise of an advancing army. That is not a different word from the flame that goes up off Manoah's altar in Judges 13. It is the same flame, seen at a scale where nothing in its path survives.
Once the word is turned on a human face. In Isaiah 13:8 people watching Babylon fall stare at one another, and their faces are flames: skin gone hot and red with fright. Hebrew says that flatly, where English needs a moment to catch the picture.